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New digital landscape still has rules
FTC makes example of CEO, corporation over reviews Marketers need to keep at least two things in mind when launching initiatives using new media. First, while the medium may be new, all of the usual...
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Make a connection
Wanted: ethical organizations looking for growth Download brochure to learn how the Connections Process benefits your company. To succeed, institutions must connect with audiences. The concept seems...
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Why I hate ‘advertising agencies’
And why you should be skeptical too; Look deeper to receive better results Economics and conflicts of interests still drive modern advertising By Tim Coco President and chief executive officer This...
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How to create a winning logo
Logo considerations separate pros from amateurs By Tim Coco President and Chief Executive Officer The late Paul Rand, creator of successful logos for IBM, UPS, Westinghouse, ABC and others. Company...
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Steal your competitors’ customers
Grow—not cut—your way to increased revenue By Tim Coco President and chief executive officer Click above to learn how COCO+CO.’s defined Connections Process can help your business grow, or call (800)...
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How one man turned red after seeing pink
Everything you must know about color marketing A simulation of how Harrison wanted his hunting jacket photograph to appear in his annual report, left, compared to what actually was printed, right. By...
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Turns out, presentation is everything
$3.5 million investment nets $32.17 in experiment Violinist Joshua Bell following a performance at the San Francisco Symphony in California. (Alex Duff photograph) By Tim Coco President and chief...
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Print deathwatch spurs marketers to act
Survivors turn to high-end Web, mobile, social media Print was dead: to begin with. There is no doubt whatever about that. The register of his burial was signed by the advertiser, the publisher, the...
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The dumbing down of marketing
‘Content creation isn’t for everybody; And that’s OK’ By Tim Coco President and chief executive officer Home Depot promises, “You can do it. We can help.” That’s the way of the world today. In...
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Business faces ‘income inequality’ too
Piketty sparks business debate French economist Thomas Piketty, author of “Capital in the Twenty-First Century,” discusses income inequality among consumers, but small business owners have long known...
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